American Pain Society
Since 1999, Weber has generated extensive national and international media coverage for APS. Organization leaders and annual scientific meeting presenters regularly are covered by major national news media as well prominent medicine and science news services.
Weber created the Kathleen M. Foley Journalist Award in 2002 to recognize outstanding achievements in reporting news, trends and issues related to pain and pain management. The Foley Award has been given to journalists from AARP The Magazine, Newsweek, Canadian Broadcasting Corp, TIME, U.S. News and World Report and Arthritis Today Magazine.
On the policy front, Weber works closely with the Pain Care Coalition to develop grassroots support for federal and state pain legislation, including a major initiative to increase government funding for pain research.
In diagnostics, Weber has provided media relations, editorial, and content marketing support for major global introductions for patient tests and lab instrument systems to detect and monitor HIV, hepatitis B and C, lung cancer, leukemia, and prostate cancer. He works closely with editors of the leading laboratory and diagnostics industry publications.
Weber also created and managed the Abbott Hospital Pharmacy Quality Awards, the first and only program to recognize achievements of hospital pharmacists for quality management, such as prevention of medication errors, efficient drug utilization and physician and patient education. He handled all promotion, publicity, administration and event coordination for the program at American Society of Health-System Pharmacists annual meetings.
American College of Foot and Ankle Surgeons
Weber developed and implemented a comprehensive media relations program generating coverage in the New York Times, Boston Globe, Los Angeles Times, Dallas Morning News, CNN and Reuters and numerous television and radio stations and networks. A key component of the media outreach success was recruitment of a media-trained spokesperson network in major U.S. media markets.
American College of Physicians
Weber participated in the creation and execution of a highly successful public awareness campaign, called “Doctors for Adults,” to help brand internal medical physicians as the best practitioners for diagnosis and treatment of adult diseases and health conditions.
American Society for Dermatologic Surgery
Weber prepared and distributed news releases covering articles in the organization’s peer-review journal, Dermatologic Surgery. The firm also worked on various ASDS member and media publications.
Eli Lilly and Company
Weber created and executed global pre-launch, launch and post-launch public relations programs to support Zyprexa, an anti-psychotic drug for schizophrenia. Pre-launch activities included publicity for clinical trial results reported at psychiatric congresses throughout the world, as well as for disease-awareness media coverage. To support global marketing, the firm organized successful journalist briefings in France to support the European introduction and in Argentina for the Latin American launch.
Weber also published Living with Schizophrenia, a quarterly magazine devoted to reporting achievements and challenges in improving quality of life for schizophrenia patients. Living was written for mental health practitioners, caregivers, advocates, patients and family members. It reached a circulation of more than 80,000 with editions in four languages: English, German, Spanish and Portuguese.
Weber also created and managed the Lilly Schizophrenia Reintegration Awards, a program designed to recognize outstanding achievements in fostering reintegration of schizophrenia patients into their local communities. Reintegration awards ceremonies were held in conjunction with psychiatric congresses in Amsterdam, Beijing, Jerusalem, Los Angeles, Santiago and Washington, DC.
National Association for Healthcare Quality
Weber developed and executed successful public relations programs to generate media coverage and increase health care professionals’ awareness for NAHQ’s programs and policy initiatives. They include The NAHQ Call to Action, Journal for Healthcare Quality, Certified Professional in Healthcare Quality credentialing program and The National Quality Summit.
National Alliance for the Mentally Ill
Weber developed two successful grassroots education programs to instruct, inspire and motivate recovering schizophrenia and bipolar disorder patients to accept their illnesses, comply with treatment, and move ahead in pursuit of their life goals. NAMI estimated the programs reached more than 25,000 ‘consumers.’
CTI Molecular Imaging and Siemens Nuclear Medicine Group
Weber created and executed a national media relations programs to support the introduction of the first combination PET/CT medical imaging system. The launch received extensive media coverage at the Radiological Society of North America annual meeting.
For this leading manufacturer and supplier of diagnostic tests to screen blood donors for AIDS, hepatitis and other diseases, Weber published a quarterly newsletter, Transfusion Medicine Update. It was the first and only publication focused on news, trends and issues concerning laboratory testing for transfusion medicine. TMU reached 11,000 blood bank professionals worldwide and won the Marketing Excellence Award of the Biomedical Marketing Association.