Health Care Products Marketing

Favorable differentiation is what we seek for our health care clients in their product publicity and marketing campaigns.  We have vast experience in developing and executing high-impact public relations and marketing communications programs aimed at professionals and consumers to support pharmaceutical products, medical devices and diagnostic tests and technologies. Some of the products we have launched or helped re-position are:

Diagnostic systems and medical devices: 
Abbott Diagnostics, Abbott Molecular, Ortho Clinical Diagnostics

Point-of-care diagnostic and monitoring testing systems: 
International Technidyne, Hemosense

Medical imaging systems:
PET (positron emission tomography) and PET-CT medical imaging systems:  Siemens

Blood bank tests and instrument systems for hepatitis B and C, HIV, blood typing and tissue cross matching: 
Abbott Diagnostics, Ortho Clinical Diagnostics

Infectious disease and antibiotic susceptibility testing systems: 
Abbott Molecular

Medications for depression bipolar disorder and schizophrenia: 
Eli Lilly and Company

Cardiovascular medications: 
DuPont-Merck Pharmaceuticals (now part of Bristol Myers Squibb)

Anesthesia drugs, intravenous drug delivery systems and patient-controlled analgesia: 
Abbott Hospital Products (now Hospira Corp.)

Radiopharmaceuticals used in medical imaging procedures:
Siemens